Parent Insight Report: Social Media & Marketing

Have you ever wondered if your posting is doing you more harm than good? Or maybe whether you are emailing parents about group sessions a little too much?
 
Understanding how parents engage with social media and marketing can help you communicate more effectively and build stronger relationships with the families you support.
 
This report brings together insights from 20 families across different backgrounds, cultures, and therapy experiences, highlighting what parents find helpful in social media content - and what they don’t.
 
Inside, you’ll find:
✔ What parents look for in social media content from practitioners
✔ Common frustrations parents have with online communication
✔ Simple ways to improve engagement and trust
✔ How clear communication can enhance client relationships
 
This report is designed to give you a clearer picture of what families need, helping you refine your approach in a way that feels supportive and meaningful.